Asia’s Millionaire Tutors

Picture a young, well-dressed man, who earns over $1 million dollars a year, owns several exotic sport’s cars, dresses in the best suits money can buy and is idolized by tens of thousands of teenagers. You might think this person is a pop star, professional athlete, or famous actor, but you probably wouldn’t expect to find out this person actually a tutor from Hong Kong. Asia is the home to an interesting phenomenon where tutors can earn over a million dollars a year and are treated like celebrities.

In Hong Kong, big name tutors are multimillionaires, and even average celebrity tutors earn more than US$120,000 a year. Government teachers take home less than half that. In South Korea celebrity tutors can make more than $4 million per year. This phenomenon has been driven by a number of variables but a major one is the strong desire students have to perform well on high-stakes entrance examinations that can determine the future success of an individual. The following article looks at several tutors from countries such as Hong Kong, South Korea and Singapore who have turned their tutoring careers into a source of wealth and celebrity.

Rose Lee English Teacher, South Korea

Korea is home to many celebrity tutors who have become wealthy in large part to the growth of online tutoring. Companies in South Korea such as MegaStudy allow South Korean students to buy access to videos of tutoring classes through their website. This has enabled the top tutors in the country to reach tens of thousands of tutors, and take a share of the revenue. One celebrity tutor benefiting from online tutoring sales is South Korean English teacher Rose Lee. Rose Lee is one of the most successful, and famous English teachers in Korea. She goes buy the title “Queen of English” and makes most of her money through online classes. In 2009 the “Queen of English” expected to make about 7 million dollars.

Richard Eng English, Hong Kong

Richard Eng is one of the first celebrity tutors from Hong Kong and ultimately helped launch the trend 補 econ in the Hong Kong tutoring market. Twenty years ago Eng began working as a teacher. He would teach his school students during the day and at night he worked as a tutor. Over time he was able to grow his evening classes through word-of-mouth, and eventually opened up his on tutorial school. It was around this time that Eng ramped up his expansion efforts and began advertising in local newspapers and on television.

Richard Eng recognized the fascination and obsession with celebrities of many young people and began marketing his tutoring business with this in mind. Using billboards, glossy brochures, eye-catching TV commercials and model photo shoots to promote his business and his tutors, Eng was able to change the image of his tutoring company. Eng and his tutors wore designer clothing, had fashionable hairstyles and began to resemble pop stars promoting their latest album more than tutors searching for students.

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