Social Media for Artists: How Blogging and Social Networks Improve SEO and Promote Your Art

Think of the combination of your web site, your blog, Twitter and Facebook as one big, ongoing, virtual gallery showing. Your web site is the walls of the gallery where your work and information about you are on display. Your blog is a space set aside for in-depth conversations about your work, your goals and your creative process. And Twitter and Facebook are the spaces where you mingle with your guests for small talk.

For full SEO benefit and to build enough of a readership to make ad revenue possible Sherry Dyson , you need to update your blog as often as possible-once a week MINIMUM; more often is better.

Decide on a topic, or range of topics that you want your public persona, i.e., your brand, to be identified with, and cover these topics both on your blog and on Twitter/Facebook. If it can be covered in a single sentence, post it to Twitter/Facebook. If it needs to be expanded on, post it to your blog.

Possible artist blog topics can be anything related to your art and other projects; behind the scenes posts about the creative process (with pictures of works in progress); thoughts on art and creativity; thoughts on what it means to be an artist; relevant personal posts (e.g., a post about your experiences on a business trip, or your involvement in installation of one of your sculptures, a “day in the life” post detailing what you’re work day is like, etc. Sharing big news about your personal life with your “fans” also tends to be appreciated).

By increasing the frequency of your blog updates and making your posts more personable, both about your art and YOU as an artist, you’ll connect more with your audience and build a sense of community and trust that will make them want to help promote you and your work. Adding more content to your blog more frequently will also help your search engine rankings.

Additionally, as you create blog posts practice “deep linking” – include one or two links, whenever relevant, to other blog posts or to pages in your web site. This will strengthen your “link juice” and help increase your search engine rankings as well.

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