Secrets of Successful Blogging

For years now, blogging has become an extremely popular form of online promotion for many entrepreneurs As with many internet media (especially social media), however, a great deal of uncertainty exists among business people as to how to successfully leverage their efforts.

While there has been a great deal of debate recently over whether blogging is still a strong, viable marketing tool, it is important to recognize that blogging is simply another media, like any media for promoting your expertise, services or products. The key to its effectiveness lies in how it is used.

The following are the “Four C’s” for using your blog to help grow your business:

First is Content

When it comes to the difference between a “junk” blog and a truly effective blog, content is king. Providing fresh, original content for your prospective clientele serves multiple purposes.

First, it allows you to offer information and advice of real value to the people you want to serve. The more that your prospects know you and the more value you provide, the more likely they are to identify you as the expert and choose to do business with you. This is a basic but powerful principle of value exchange – the more value you provide, the more you will receive. Writing with authority about your area of expertise is a great way to showcase your knowledge and show your prospects what you can do for them (and that YOU are the one they should be working with).

Second, search engines are cracking down on spam and duplicate content, so it’s more important than ever to create original content to boost your SEO (search engine optimization) rankings. This is good news for authentic entrepreneurs, since you will be rewarded for your time and effort with greater online visibility.

The Second C is Connection

Hand in hand with creating great content is the importance of establishing a connection with your audience. Don’t be too “stuffy” in your writing; instead, let your audience get to know your voice and get to know you through your writing. Although it may not be feasible to speak to everyone in person, with a blog you can speak to their challenges and discuss important news, events, or developments that may be pertinent to their needs. Let them know about your opinions and interests. When your information is both useful and comes from a known, trusted source, you are much more likely to reap the benefits from your blog

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