All travellers know the feeling, “I want to travel, I want to experience new things and I want to do something completely different to what I am doing now.” The corresponding feeling is usually along the lines of, “But what? Where? And how?”
This is actually made harder with the vast selection of trips currently available, especially to adventure travellers Sherry Dyson . Below are three ways to make inspiration a little easier for those of you reading with travel on your mind.
One of the best ways to find adventure travel inspiration is by reading about other peoples’ experiences. This is easily done by looking at travel reviews. These travel reviews provide an insight, not only into the service and value of adventure travel providers, but also the experiences that people have had. Adventurers are drawn to places of interest, especially ones that not many have been. Never underestimate an adventure traveller’s need for that feeling of exploration.
Travel reviews also provide inspiration through density. For example, the crowds may congregate in Kenya for a Safari or in Peru to hike Machu Picchu, both areas would then receive a high number of reviews. With this knowledge, an adventure traveller can easily pick his or her ideal experience, based on how crowded they want their trip to be.
Read adventure news and updates. One of the most useful sources of inspiration comes from adventure travel industry news. Details of current adventure vacation offers, new destinations available and new activities to try will really get your imagination going. It’s also helpful when you’re on a tight budget – discovering new adventures on your doorstep is the latest travel trend.
How do you find the best deals in the market? Just keep a watchful eye on the best adventure news. Finding fresh adventures is one of the fundamental reasons that the adventure travel market continues to grow (even in spite of economic/political challenges). Travellers are always on the lookout for the next destination or activity and one of the most fruitful sources for inspiration is blogs from explorers and adventures on the cutting edge. New routes through jungles, new epic cycle journeys or a new way to use a helicopter to launch your adventure, these blogs have the answers.
About 15 years ago, I led the restructuring and re-launch of a small product division of a company in the heating, ventilation and air conditioning (that is, the “HVAC”) industry. Talk about an industry steeped in tradition. It’s the domain of plumbers, electrical contractors and a/c installers, many of whom who spend decades in the business – and many come from several generations of HVAC contractors.
I was the new guy to the industry, so I simply followed many of the traditional tactics to launch and introduce the new products we created: booth attendance and meetings at regional and industry trade associations, traveling to meet and train our wholesale product distributors, taking customers to pay golf, distributing product flyers at HVAC supply shops, and the like.
The main tradeshow was the ASHRAE Conference (sponsored by the American Society of Heating, Refrigerating and Air-Conditioning Engineers, founded in 1894 with over 50,000 members). Held annually, Conference is a true behemoth, with thousands of attendees and the place to showcase new products. Its publications and newsletters (all print back then) were the key avenues to place print ads. ASHRAE wasn’t a thought-leader and gatekeeper of the HVAC industry; it was THE leader.
Some Things Have Changed; Others Haven’t
When I think back at that time (extremely fondly), I think how similar many aspects of the strategy development process remain the same today. When we created the re-launch strategy for the division, I first dug up my articles on the Porter “Five Forces” model, the Peters “Seven S Model,” and the “7 Steps” of creating a marketing strategy taught at most business schools to create a framework to study the industry and mine its opportunities. These models are still taught at business schools and, indeed, our strategy teams at Growthink and many of our clients use them as a starting point to develop their business plans.
I also can’t help but notice how things have radically changed. I had an AOL email account in the early 90’s, but few websites existed. Since the launch of Netscape’s Navigator web browser in the mid-90s, however, the Internet has changed countless aspects of virtually every business – even the old school HVAC industry. Within a couple seconds, one can “Google” new product information and read the press releases of competitors announcing their corporate focus. If one’s competitors are public, meaning listed on a stock exchange, the firm’s various financial statements and other documents can be found online. Competing products and their prices are also listed online. An HVAC product manager can quickly determine if another competitor has been bought, and imply what his company (or division) is worth based on the acquisition announcement. The Internet allows for almost instantaneous market research.