Your best source of customers is your list of previous customers. Your previous customers are more comfortable in doing business with you again than brand-new customers are Charter mail login . Those who have done business with you in the past already know of your outstanding service and quality products. New customers, on the other hand, are still wary of you. Unlike your prior customers, new customers will require a lot of convincing before you can gain their trust.
Your previous customers will likely buy again from you rather than from another whose credibility and reliability they have not tested yet. Because of the low barrier to entry, plenty of new online businesses sprout every day. Many of these businesses offer inferior products and services. Some are even outright frauds that care only for making a quick buck without regard to customer satisfaction. Customers who already know you would choose you again rather than end up with one of these guys.
For this reason, it is important to stay in contact always with your customers. Send them information and useful tips once in a while. Make them remember you. Occasionally, introduce them to your new products. This is easy to do with email marketing. But do not overdo it by always giving them a sales pitch. Above all, make sure that you follow well-established guidelines and best practices to avoid spamming people and losing a sale.
Email marketing is a wonderful and cost-effective way to reach out to millions of people in just a matter of seconds regardless of where they are located around the globe. Furthermore, the response rate is very high if you use an opt-in process to gather email addresses. This is a dream come true for the business owner who wishes to utilize the power of the Internet to market her business.